The Future of Marketing: AI Tools and Techniques

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Contact Us

Doris Chen

+65 8518 5863

doris.chen@adeptacademy.com

Leverage AI Tools for Smarter Marketing

Learn to apply platforms like Purplexity, Chatsonic, and JasperAI to select channels and automate campaigns.

Design Strategic AI-Driven Marketing Plans

Develop tailored marketing strategies for different platforms, supported by AI-generated content and data insights.

Evaluate and Optimise for Maximum Impact

Gain practical skills in analysing campaign performance and refining content to strengthen brand presence and results.

Learning Outcomes

Learning Unit 1: Understanding and Selecting AI-Enhanced Marketing Channels

• Analyse the landscape of AI-powered marketing channels and platforms.
• Design a strategic approach to channel selection using AI.

Learning Unit 2: Developing and Implementing AI-Enhanced Channel-Specific Marketing Plans

• Develop a comprehensive AI-driven marketing plan for specific channels.
• Implement AI-powered marketing activities across multiple platforms.
• Curate and optimise AI-generated content for brand reinforcement
• Evaluate and optimise the effectiveness of AI-driven marketing campaigns.

Minimum Entry Requirements

• Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 4.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 3.
• Learners without the prerequisite will be allowed to be accepted in the course if they possess a minimum of 1 year of relevant work experience.