Learn about the science-driven frameworks for creating compelling, transformative narratives that can drive real social change on contemporary issues. The Center for Public Interest Communications at the University of Florida teaches, studies, tests, and applies the science of strategic communication for social change with partners and students throughout the world. Hear from their experts on the latest science that can help communicators craft successful social change campaigns.

Led by Ann Searight Christiano, Director of the Center for Public Interest Communications and Ellen Nodine, Director of Programs and Training, this session will introduce you to one of the foundational frameworks of public interest communications: The Science of What Makes People Care.

This session is held on Zoom. Register today and you'll receive a link and password to attend before the session begins.

This event is a part of Comm(s) Fest, an annual event with the mission of transforming how people see marketing communications. By bringing together fresh perspectives and innovators from both practice and academia, this gathering bridges the divide between the science of communication studies and the media practice of marketing communications.

Comm(s) Fest is a free event and the full schedule can be found at commsfest.com.

Learn more about the Center for Public Interest Communications and the University of Florida's online master's program specializing in Public Interest Communications at onlinemasters.jou.ufl.edu.

About the speakers:

The Fundamentals of Communication: The Science of What Makes People Care