The Fitted Bar: Jaide ATL

The Fitted Bar: Jaide ATL

The Fitted Bar will accompany the JAIDE x NEW ERA fitted hat collection that launches on 12/5 — Experience an elevated, open-flow hat customization experience where craftsmanship, culture, and self-expression come together.

Guests move freely through a curated design journey, selecting from premium patches, gems, rhinestones, and modular details to create one-of-one fitteds in real time.

Guided by expert staff and inspired by the creative energy of the room, each customization becomes a personal statement. Social moments unfold naturally as completed designs come to life and are shared across the space. The atmosphere is fluid, high-energy, and rooted in the legacy of the fitted—reimagined through a modern, premium lens.

What to Expect

• Live, on-site fitted hat customization
• Curated premium embellishments & upgrades
• Open-format, come-and-go experience
• Organic content creation & social moments

Experience Flow
Customization is active throughout the event, with guests entering, creating, and showcasing organically within the open time window.