The first step toward winning is making sure you’re playing the right game. Iowa companies in pursuit of contracts with the federal government should start by knowing as much as possible about the agencies they’re attempting to sell to and the people who will be making those decisions. This daylong event features Chicago-based consultant Eileen Kent, of Custom Keynotes, who will help your company develop a deeper understanding of the federal marketplace and where you fit within it. She’ll help you develop a detailed competitive analysis for your company, then show you how to turn that into an Action Plan for what comes next.

You’ll discover:

• How to dive deep into the available information about your target market
• How to analyze that data and turn it into an Action Plan

Participants MUST bring a laptop and thumb drive to participate in this event.