The Executive Playbook: Risks, Realities and Resilience

The Executive Playbook: Risks, Realities and Resilience

By Erica Coen

This is a workshop aimed at senior executives, designed to uncover the gaps that can derail your launch.

Date and time

Location

Zurich Marriott Hotel

42 Neumühlequai 8006 Zürich Switzerland

Agenda

12:00 PM - 1:00 PM

Welcome Lunch and Registration

1:00 PM - 1:30 PM

Opening Remarks and Introduction

1:30 PM - 3:00 PM

Content Part 1-3

3:00 PM - 3:30 PM

Networking Break

3:30 PM - 4:30 PM

Content Part 4-5

4:30 PM - 5:00 PM

Panel Discussion

5:00 PM - 8:00 PM

Christmas Market Walking Tour

8:00 PM - 10:00 PM

Group Dinner Reservation

Good to know

Highlights

  • 5 hours
  • In person

About this event

Business • Other

From licensing pitfalls to trade turbulence, from tax missteps to resourcing realities, this is a workshop aimed at senior executives and designed to uncover the gaps that can derail your launch.

What we’ll cover:


GM’s Technical Playbook for Europe

Core considerations for a GM – what must they own and what can be delegated to operations colleagues. To ensure your launch isn’t derailed, understand – what to delegate, what to oversee, and what to own.


The Cost of Misalignment

Defining tax models without a clear understanding of the regulatory environment, future management structures and supply chains can lead to implementation challenges. We will explore the hidden costs of taking the wrong advice and how to avoid million-dollar mistakes.


Tariffs, Trade, and Turbulence
The tariff environment has never been more uncertain or experienced as much change as it has in 2025. Understand what your organisation needs to focus on and how to control the controllables.


MIA vs. WDA
A trend has been established for acquisition of a MIA for European launch instead of a WDA – but do you know the risks this can introduce to your business? Understand the benefits and challenges of license selection.


Resourcing Realities
Layoffs and funding pressures are reshaping how expertise shows up in the market. We’ll explore what this shift means for companies preparing for the future – and the risks this can introduce.


This workshop goes beyond theory. It’s a candid, practical guide for executives who want to anticipate risks, make smarter decisions, and protect their organizations in an era of complexity.



Organized by

Erica Coen

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Free
Dec 2 · 12:00 PM GMT+1