The Eventpreneur: Building Experiences That Matter

Events don’t just happen, they’re built. In this interactive 2-part course, participants will learn the essential tools, mindset, and systems that transform ideas into memorable experiences.

Led by Dr. Faith Wilkerson, founder of UnlockingRVA, this series pulls back the curtain on how to plan, market, and manage successful events with confidence and creativity.

Each session combines real-world examples, behind-the-scenes insight, and practical templates to help you turn your vision into action.

Single Session - Access to one 60-min class + resource materials.

2-Part Session - Both sessions + all templates + replay access.

Bundle - Full 2 part series + 30-min 1:1 consultation with Faith.

Part 1 – The Foundation: From Idea to Execution: December 10, 2026

Length: 60 minutes
Key Topics:

• Understanding the event planning landscape (types, audiences, budgets)

• Defining your event purpose & value

• Setting clear goals and outcomes

• Budgeting and pricing fundamentals

• Vendor selection and contracts

• Creating your event timeline & production schedule

Interactive Element: Participants create a mini “Event Brief” for a mock event.

Takeaways:

• Editable Event Planning Template

• Sample Vendor Contract Checklist

• Event Timeline Framework

Part 2 – The Business of Events: Building Your Brand & Client Base: December 17, 2026

Length: 60 minutes
Key Topics:

• Branding your business and identifying your niche

• Marketing strategies (social media, partnerships, sponsorships)

• Managing clients and expectations

• Day-of coordination essentials

• Post-event evaluation & feedback systems

• How to price your services for profit

Interactive Element: Participants outline their own signature event concept or service offer.

Takeaways:

• Client Discovery Questionnaire

• Pricing & Profit Worksheet

• Marketing Plan Template