The European Way

Over a dozen top business leaders and CEOs will come together to explore what “value creation” really means in the 21st century.

Through a dynamic and interactive format—blending keynote insights with audience-driven dialogue—the conversation will center on Europe’s unique approach to redefining value in today’s complex world.

At a time of rising global tensions, Europe stands at a critical crossroads: will it cede its leadership on sustainability in favor of short-term, extractive growth, or will it renew its commitment to future generations by forging a new social contract rooted in regeneration?

The core challenge is clear: how can Europe make regeneration not just a moral imperative, but a strategic choice—one that protects its values, way of life, and long-term competitiveness?

This event will dive deep into how people- and planet-first business practices are shaping a new economic narrative—one that positions Europe as a global leader in sustainable innovation. We’ll explore how various industries can shift toward a wellbeing economy through bold investments, scientific and technological breakthroughs, and circular business models.

Leaders from across the continent will show why a business cannot thrive in today’s world without accounting for the broader ecosystem it affects—from local communities and institutions to the foundational values that have defined Europe since the postwar era.

With real-world examples, case studies, and firsthand experiences, we’ll highlight how regenerative business models not only deliver measurable impact—but also drive profitability, attract long-term investment, and fuel productivity. In doing so, Europe emerges as a global beacon for wellbeing, cooperation, and resilience.

moderated by Eleonora Chioda

Featured Speakers:

•⁠ ⁠Federico Marchetti ( Fashion Task Force of the Sustainable Markets Initiative)

•⁠ ⁠Paolo Di Cesare and Eric Ezechieli (NATIVA)

•⁠ ⁠Cristina Bombassei (Brembo and AIDAF)

•⁠ ⁠Davide Bollati (Davines)

•⁠ ⁠Leonardo Bagnoli (Sammontana),

•⁠ ⁠Simone Colombo(OVS)

•⁠ ⁠Antonio Capaldo (Feudi Di San Gregorio)

•⁠ ⁠Peter Graschi (Arena)

•⁠ ⁠Antonio De Matteis (Kiton)

•⁠ ⁠Monica Lucarelli (Rome City Council)

•⁠ ⁠Cecilia Plicco (Chiesi Group)

In addition to the speakers’ contributions, there will be several opportunities for discussion, in fishbowl format, in which all participants will be able to contribute.