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The Economics of Intelligent Content and XML for Topic-based Writing

Ictect, Inc.

The Economics of Intelligent Content and XML for...
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Ticket Type Sales End Price Fee Quantity
Workshop Ticket 15 days before event starts £76.74 £0.00

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We invite you to attend an Immersion Workshop at the Microsoft Technology Center in Reading. This workshop is designed to enable management staff to learn more about intelligent content and its economic value in topic-based writing, explore intelligent content creation strategies and to discover how exciting new Microsoft Office/Office 365 and AI-based automation technologies can have a positive impact your bottom line. In this workshop, you will:

  • Learn what Intelligent Content is and why is it relevant for topic-based content
  • Participate in peer discussions focusing on intelligent content workflows, bottlenecks and costs
  • Explore how Ictect/MS Word-based technologies can enable your Engineers, SMEs and Technical Writers to easily create intelligent content
  • Gain hands-on experience using an AI-based intelligent-content automation tool to generate structured, semantically rich content with the push of a button


Note: Reserve your spot for the workshop early. Due to the hands-on nature of the workshop, space is limited to 10 participants.


Speakers and Facilitators


Pradeep Jain

Founder and Chief Content Architect

Ictect, Inc.


Pradeep is Founder and Chief Content Architect for Ictect, Inc. His specialization is in Intelligent Content, Semantic Technologies, High-quality XML, and Content Architectures for large-scale applications.


Rahel Anne Bailie

Chief Knowledge Officer

Scroll LLP


Rahel Anne Bailie is Chief Knowledge Officer with Scroll, a London-based digital content agency. She heads the content strategy practice and consults for clients with significant content challenges. She believes that content must be technically fit-for-purpose as well as editorially sound to get the most out of content as a valuable business asset. She blends techniques from multiple disciplines to develop content strategies that have business impact. Rahel also teaches in the Content Strategy Master's Program at FH-Joanneum in Austria, runs the Content, Seriously meetup, and is working on her third industry book: writing content for a structured authoring environment. She is a Fellow of the Society for Technical Communication, and a supporter of standards, schemas, and semantic content.


Andrea Vredberg

Business Development and Economic Strategist

Ictect, Inc.


Andrea Vredberg holds a BA in Economics and Actuarial Science from University of Illinois and an MA in Economics from University of Illinois, Chicago. She was a consultant for the Huron Consulting Group where she assisted higher education institutions and academic medical centers to develop strategic and financial plans and to re-engineer outmoded content workflows to support an institution’s unique research mission. Most recently she has worked at Idealliance, an Association focused on publishing technologies and the host organization for the development of many XML and metadata intelligent content industry specifications. Ms. Vredberg currently serves as Ictect’s Business Development and Economic Strategist and is a certified Microsoft Customer Immersion Experience Facilitator.



  • Introductions & Workshop Overview
  • Session 1: What is "Intelligent Content"
  • Peer Discussion: Why do I need Intelligent Content? The Business Case
  • Session 2: Common Strategies used to Create Intelligent Content
  • Discussion: How do you create Intelligent Content today?
  • Session 3: Roadblocks to Intelligent Content Creation: Results of Idealliance Industry Survey
  • Discussion: The Cost of Creating Intelligent Content
    Note: Disclosure of actual costs is not expected. Industry examples will be sufficient for reference.
  • Immersion Experience: How to Streamline the Creation & Use of Intelligent Content using MS Word / Office 365 / Cognitive Computing
  • Summary and Next Steps
Have questions about The Economics of Intelligent Content and XML for Topic-based Writing? Contact Ictect, Inc.

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When & Where

Building Three, Microsoft Campus
Thames Valley Park
RG6 1WG Reading
United Kingdom


Ictect, Inc.


Ictect started its operations in 2008 with a patented process for automatically structuring textual documents. That work developed into a vision of giving anyone that created or used complex documents the ability to quickly structure, store, search and produce intelligent content right from their desktop.


Ictect has been proud to serve clients both large and small with multiple applications of our technology. Our work spans from large-scale Department of Defense projects to single books by individual authors! Defense publications, books and journals, technical manuals, formative assessments, intellectual property documents, standards, and contracts are some of the document types where Ictect solutions have been used.

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