What is the event about?

This event is about the value of understanding your customer in the modern marketing context. Expect insights from leaders in the field and opportunities to network with professionals passionate about engaging with their audiences.

Will breakfast and lunch be provided?

Yes, we will provide a continental breakfast to start the conference and a full lunch to finish.

Is there a dress code for the event?

The dress code is business informal. Wear things you would wear to work in an office setting. This could include neat jeans and shirts with collars.

How can I contact the organizer?

For any inquiries, please contact the organizer at info@digitalsummer.clinic.

Friday, November 21

The Digital Marketing Workshop — Know Your Customer

By The Center for Digital Engagement at EMU

Learn from leaders at Google, Pinterest, Ford, AcquireUp, and more how to connect with your customer and create experiences that resonate.

Date and time

Location

EMU Student Center

900 Oakwood Street Grand Ballroom Ypsilanti, MI 48197

Agenda

8:00 AM - 9:00 AM

Breakfast Keynote — How Knowing Your Customer Can Drive Revenue

Speaker: Derek Janis, CMO, AcquireUp

Derek shares insights from developing a marketing strategy that took BrightDrop, GM’s new commercial EV and last-mile delivery company, from startup to over $1 billion in revenue in two years. In his...

9:10 AM - 10:20 AM

Panel — How Performance Marketers Get to Known Their Customers

Moderator: Jorel McCree, Lead Client Partner, Pinterest

Kayla Villegas, Senior Account Executive, Google Large C

Liz Ledlie, Senior Marketing Leader, Ford

Taylor Nash, Manager Marketing Automation

The role of performance marketers is to help customers along their journey. Learn how professionals from Pinterest, Google, Ford, and CareerNow Brands get to know their customers and guide their jour...

10:20 AM - 10:50 AM

Networking Break Sponsored by the Digital Summer Clinic

Kim Barker, EMU College of Business, Management Dept.

Nick Woods, Senior Account Manager, Google

Sufian Qrunfleh, EMU College of Business

Alankrita Pandey, EMU College of Business

10:50 AM - 12:00 PM

Panel — Connecting with Sports Fans through Storytelling

Bilal Saeed, Co-Founder CLR Academy, Co-Owner AFC A2

Emma Nye, Director of Social Media, Detroit Tigers

Mal Smith, Senior Producer, Detroit Pistons

Andrew Kristoff, Director Digital Media, DT Red Wings

The most effective way to engage fans is through storytelling. Learn how area major league sports teams craft stories in the moment and across seasons to better connect with their fan base.

12:00 PM - 2:00 PM

Lunch Panel — What We’ve Learned Today

Moderator: Bud Gibson, Director EMU Center for Digital E

Nick Woods, Senior Account Manager, Google

Taylor Nash, Manager Marketing Automation

Jorel McCree, Lead Client Partner, Pinterest

We’re rejoined by a panel of the day’s contributors to discuss things we’ve learned, questions we’ve been able to resolve, and things we have yet to figure out.

Good to know

Highlights

6 hours
In person
Free parking
Doors at 7:30 AM

Refund Policy

Refunds up to 14 days before event

About this event

Business • Sales & Marketing

Please join us to explore how top companies connect with their customers, featuring leaders from Pinterest, Google, Ford, CareerNow Brands, AcquireUp, The Tigers, The Pistons, and the Red Wings. You will gain both strategic insights from billion-dollar brand success stories and practical techniques you can apply immediately. In addition to the valuable content provided in the conference sessions, attendees will also receive a complimentary continental breakfast and a full lunch. We expect that tickets to this unique event will sell fast, so please order your tickets today.

Organized by

The Center for Digital Engagement at EMU

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