This intensive virtual workshop focused on content strategy and content operations from Content Science will take your company’s approach from being a cost (or even a liability) into a competitive advantage–and more. Facilitated by Colleen Jones and the Content Science team, the session offers
- Insights based on Content Science research and experience.
- Quotes and perspectives from a variety of content leaders.
- Activities and worksheets to help plan or apply insights.
- Networking with quality content professionals.
This content strategy and operations workshop is for leaders who want to cultivate a vision for content and turn it into reality. This workshop applies to a variety of contexts, from marketing and sales to communications to self service and support.
By the end of the session, you will
- Establish or update your content vision and strategy.
- Have a high-level plan to evaluate content effectiveness.
- Identify gaps in your organization’s content operations and ways to fill them.
- Know the characteristics of outstanding content leaders.
All participants receive
- A print copy of The Content Advantage, third edition.
- A certification in Content Leadership from our academy.
- A certification in Content Strategy from our academy.
- Session recordings and materials such as slides and worksheets.
- CEUs (upon request).
- The option to schedule a follow-up call with Colleen Jones.
Agenda
- Introduction
- Modernizing Content Strategy
- Evaluating Content Effectiveness
- Maturing Content Operations
- Advanced Content Leadership
- Closing
Available Discounts
- 10% discount for 3 or more attending from the same organization (promo code CA3)
- 20% discount for Content Science Academy alumni who have previously completed a certification (CARETURN)
Interested in bringing a custom version of this workshop to your organization? Contact us.
* Tickets are refundable up to 45 days before the event, or transferable to someone else anytime. Within 45 days, we do not accept cancellations but you can transfer a ticket to someone else.
