The Comeback Code: Reviving Donors & Subscribers with AI and Synthetic Data
Reactivating lapsed subscribers and donors can often yield greater returns than traditional acquisition campaigns. Yet, most selection algorithms rely on a narrow set of criteria, typically targeting only the most recently lapsed individuals. This approach overlooks a valuable segment: those who lapsed longer ago.Research shows that re-engaging older lapsed subscribers and donors can be highly beneficial. However, doing so is challenging due to factors like sparse historical data and the complexity of identifying promising prospects—often likened to finding a needle in a haystack.In this webinar, we’ll explore how machine learning, artificial intelligence, and synthetic data generation can help organizations overcome these hurdles. Learn how these advanced techniques can unlock hidden potential in your lapsed audience and drive meaningful reactivation outcomes.
