Join us at the IPG Media Lab, the industry’s longest running media futures agency, for a lively discussion around a key topic driving the future of retail. As visual search evolves with investment from major tech and VCs, consumers are using their cameras increasingly as a new form of search, with over 60% of millennials stating they’re excited about visual search more than any other emerging technology. Advancements in camera technology are driving expectations around increasingly instant, smart, and digital-native services that cater to their visual appetites and need for convenience and speed. As we head into 2020, we expect visual search to evolve even further, with dynamic content, in-store browsing opportunities, instant shoppability, AR-based experiences, and a frictionless discovery experience.

Pinterest has been leading the charge in making visual search a part of consumers’ product discovery journey. With 600 million monthly searches on Pinterest Lens, Pinterest has continued building out Lens with Product Pins, Shop the Look, and Shoppable Product Pins. A GroupM study found that 80% of Pinterest users start with visual search when shopping compared with 58% of non-Pinners, while 61% of Pinners say visual search “elevates their experience” while in-store browsing and helps them develop a better relationship with brands.

In this exclusive event for New York Retail Innovation Week, join IPG Media Lab’s Director of Strategy, Christina Adranly and Pinterest’s Global Head of Vertical Strategy and Marketing, Vikram Bhaskaran to discuss the future state of visual search. Through thought leadership, a fireside chat, and an interactive demo, we’ll explore how visual search is influencing culture and the effect it will have across search, purchase, and inspiration channels.