ATTENDEES WILL LEARN:
Understanding the Buyer-Seller Relationship
- How psychological dynamics and power shifts impact sales.
Identifying Sales Friction
- Common tensions between buyers and sellers and their causes.
Uncovering Seller Weaknesses
- Internal obstacles that may unintentionally hinder sales efforts.
Root Causes of Sales Friction
- Why friction happens and how to identify the deeper issues.
Actionable Solutions
- Practical strategies to minimize friction and improve sales outcomes.
By the end, attendees will understand the key reasons behind sales friction and how to address weaknesses for more effective selling.
ABOUT BRIAN KAVICKY
A veteran on the Lushin team, Brian is a strong sales management consultant who connects with his clients using a direct—sometimes sarcastic—communication style. His favorite piece of advice: Stop doing that. He helps clients eliminate unproductive behaviors to make way for action that drives results. Brian thrives on the daily opportunity to positively impact people’s lives—both professional and personal.
In his sales management training, Brian aims to provide clarity for his clients. He wants people to learn what they need to do and gain the confidence to do it. His goal is to help them find their swagger.
A licensed pilot and backyard grill-master, Brian also lends a hand when his family shows cows around the country.
