The Business of Naming
A conference for people who make a living making names.
Date and time
Location
Ciel Creative Space
2611 Eighth Street Berkeley, CA 94710Refund Policy
Agenda
11:30 AM - 12:00 PM
Doors
12:00 PM - 12:15 PM
Welcome and opening remarks
12:15 PM - 12:45 PM
Session 1
Caitlin Barrett
1:00 PM - 1:30 PM
Session 2
Rob Meyerson
1:45 PM - 2:15 PM
Session 3
Anthony Shore
2:30 PM - 3:00 PM
Session 4
Jeremy Huggins
3:15 PM - 3:45 PM
Session 5
Jake Hancock
4:00 PM - 4:30 PM
Bonus session to be announced!
5:00 PM - 5:30 PM
Session 6
Nina Beckhardt
5:30 PM - 6:00 PM
Closing remarks and thank you!
6:30 PM - 8:30 PM
Informal post-conference gathering: Location to be announced!
About this event
The Business of Naming is the first-ever conference dedicated to the people who make a living making names.
From creating community to keeping up with technology while staying creative (and competitive) to running the business of it all, we're gathering the world’s best namers to make sense of it all.
A packed day of talks, exercises, breakout groups, and time alongside the best and brightest in naming. Attendance is capped at 50. You’ll get a chance to actually meet everyone.
Speakers:
- Nina Beckhardt: Founder, The Naming Group
- Caitlin Barrett: Founder, Wild Geese Studio and Naming for Everyone
- Rob Meyerson: Founder, Heirloom and author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
- Anthony Shore: Founder, Operative Words
- Jeremy Huggins, Sr. Naming Strategist, Amazon
- Jake Hancock, Sr. Partner, Lippincott
Who is this for?
If you're wondering if this conference is right for you, it probably is: Freelancers, founders, in-house naming leads, strategists, linguists, creative directors, and anyone whose day-to-day work revolves around names.
Whether you're in your first year as a namer or your fourth decade, the naming community has so much to offer you, and this is the place to connect with the best of the best.