Location data is everywhere and increasingly important to business success and innovation. Uber, Tesla, Amazon, Airbnb and many more disruptors are built around spatial analysis and locational context, yet many businesses still have not understood or embraced the power of location intelligence and analytics.

This session will discuss and share case studies, real world examples and innovation that has been built on location intelligence and describe the reasons that those that embrace it deeply.

Software to be used: ArcGIS Business Analyst and Insights

ArcGIS Business Analyst

ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. Combine demographic, lifestyle, and spending data with map-based analytics for accurate reports and dynamic presentations. Business Analyst is available as a web browser SaaS solution, a desktop-based tool, or as part of an on-premise ArcGIS ecosystem.

ArcGIS Insights

Part of the Esri Geospatial Cloud, ArcGIS Insights is analysis software that fuses location analytics with open data science and business intelligence workflows. Answer questions you didn’t know to ask, analyze data completely, and unlock new insights. Empower analyst of all skill levels, across departments, to directly connect data, perform advanced analytics, and take results into 3rd party systems.

Instructor

Helen Thompson is Esri’s global marketing strategy manager for real estate, banking, and insurance. As a recognized thought leader and keynote speaker on spatial theory and location platforms, Helen has applied her entrepreneurial and technological passion to help advance the understanding and use of spatial technology in business and society. She believes that geographic context is central to creating a better future and solving some of our biggest global challenges while delivering new opportunities for consumers and businesses.

This workshop is open to UC San Diego affiliates only, and registration is required. Special permissions must be provided to attendees to access needed ArcGIS resources for the workshop.

For questions, please contact the event coordinator, Amy Work, via email at awork@ucsd.edu.