Work with a beloved indie publisher to learn how to discover, shape, and present truly distinctive and compelling stories in any format.
Do you want to motivate prospects, colleagues, executives, and customers? Then you need to tell an engaging and memorable story. But in an era when everyone’s a storyteller, how do you find the story that’s unique to you or your brand, and how do you tell it in a way that garners the attention and response it deserves?
In this full-day workshop, two McSweeney’s presenters will share insights and techniques from literature and publishing that will help you elevate communication and design across a wide variety of professional contexts, from proposals to pitch decks to public presentations. You’ll learn a framework to identify and clarify your core story, and participate in hands-on interactive exercises to share it in creative and surprising ways. The Art of Storytelling will give you fresh tools to harness the power of narrative, breaking through the static and forming unique bonds with your audience.
You'll walk away knowing:
How to craft persuasive stories for a variety of business contexts and embed them in narratives, objects, and experiences
Methods and questions for identifying potential stories in unexpected places
Editorial tools to refine and communicate insights to suit your audience
Techniques to embed stories in surprising, distinctive formats, and contexts
Applied exercises to make your storytelling skills stand out in business settings
Strategies to manipulate expectations and forge strong emotional connections
About the Instructors:
Daniel Levin Becker is literary editor of The Believer and a writer, music critic, and translator. His work has appeared in outlets including the Wall Street Journal, NPR, The Point, SF Weekly, Music & Literature, Words Without Borders, BOMB, and Rap Genius. His first book, Many Subtle Channels: In Praise of Potential Literature, was published by Harvard University Press in 2012.
Ted Gioia is the Partnerships Director of McSweeney’s. The McSweeney’s Partnerships program seeks ambitious collaborations with brands and organizations who want to make unique creative projects, objects, and experiences. Ted is a critic who writes about the changing role of culture in the digital age. His work has appeared in the Los Angeles Review of Books, VQR, The Believer, and San Francisco magazine, and he co-hosts a podcast on food and language called If You’ll Indulge Me.
About the host:
Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic," Cooper is an award-winning global design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Cooper’s Professional Education arm shares the best practices we have developed, and empowers participants and clients to create great products and services.
Interested in more Cooper U? See our full schedule.
We know things happen. If you need to cancel your registration, notify us by emailing firstname.lastname@example.org at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.