The Architecture Lobby is having a one-day Think-In on June 25 in Tampa, Florida. A Think-In is a forum for thinking through difficult and contested ideas and this Think-In invites people to debate a reconceptualization of architectural practice. The Architecture Lobby (architecture-lobby.org) is an organization that devotes itself to fair labor, fair fees, and fair wages, recognizing that injustices in these areas are symptomatic of a larger, systemic problem.

We are including a wide range of contributors to weigh in on Architecture: practitioners; those involved in official architectural organizations; architectural academics; art and architecture theorists and activists.

Panelists Include:

• PHIL BERNSTEIN, Autodesk

• CATHY BEVERIDGE, Buchanan Ingersoll & Rooney PC

• PEGGY DEAMER, Yale University and the Architecture Lobby

• MELISSA MARSH, PlastArc

• JOSE RODRIGUEZ, Daniels Kashtan Attorneys at Law

• MICHAEL SORKIN, Terreform

• CHEIKH SYLLA, Sylla International

Facilitator: NANCY ALEXANDER

As a group of concerned reformers, we believe that the issues facing architectural practice (and the discipline itself) – increased irrelevance and marginalization, unsustainable fees and wages, misperceptions of our labor and value – are practical, cultural, and conceptual, hence the wide range of thinkers invited.

The day will be divided into 4 parts, each orchestrated as a debate of contested ideas about a certain topic. These 4 parts are:

• ARCHITECTURE: Where in the AEC chain?

• ARCHITECTURE: The Pros and Cons of Contemporary Professionalization

• ARCHITECTURE: Labor, Fees, and Wages in the Contemporary Economy

• ARCHITECTURE: Media and the Public Perception of Architecture

We invite those within the architectural community both professional and those in academia to come speak up while thinking through what needs to change in our profession for it to be more effective and rewarding.

Note: Seating is limited so please register.