The 7 Steps: Craft Content That Sells

THIS IS AN IN-PERSON EVENT

20+ years ago, while working odd jobs to make ends meet, I stumbled into a sales company where I learned something that changed how I approached communication: "The 7 Steps to Any Sale." This simple but powerful principle can be applied throughout your creative business, far beyond just sales calls. We'll discuss how to use the "7 Steps" in your scripts (narrative, documentary, and promotional) and how you can even apply this to your marketing, fundraising, kickstarters, pitch decks, websites, and more. This single approach can remarkably enhance your communication, making it clearer, stronger, and more effective across all your projects.

Liam Alexander is an artist and community leader. His photographic work has been featured in galleries and art fairs across the United States and published in magazines like Kolaj, Nylon, and Rolling Stone. He's collaborated on film and creative projects with major brands like Wix.com, The City of New York, Samsung, SAP, and Renaissance Hotels and is in post production on his first short film.

Liam also served as the President of ASMP NY for 5 years, and has been instrumental in building community focused creative projects designed to educate, inspire and uplift like; IThou at the NYU Kimmel Galleries, The Exchange at Rush Arts, #StrokeofGenius, and The Bridge Program.