The 5 Must-Have Ingredients for an Online Store That Sells

Thu, May 7, 2026, 11:00 AM - 12:30 PM

Join us for an introduction to building an online store for small businesses with Maisha Walker from Message Medium.

Location: Zoom

Whether you sell handmade goods, vintage finds, or wellness products, this free session will show you how to create a store that’s clear, credible, and conversion-ready—no coding required.

In just 90 minutes, you’ll learn:

• The 5 elements every high-converting store needs (most people miss #3)
• How to structure your homepage to guide buyers to “Add to Cart”
• What to skip so you can launch faster and easier
• The easiest way to get your store online—even if you’re not tech-savvy
  

This class is perfect if you...

• Already have a products and just need the online store to start selling them
• Are stuck on how to build your store or what should go where
• Want a clean, smart online shop—without getting overwhelmed by design or tech
• Want guidance from an experienced expert so you can avoid wasting time and money

Zoom Access Instructions

Your Eventbrite confirmation email will include a link to the Zoom registration form. After you enter your name and email on that form, Zoom will automatically send you another email with the link to join the session.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Carolyn Tucker at wisecenter@syr.edu to make arrangements.

About Maisha Walker

Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.