The 3 Fatal Mistakes Early-Stage Founders Make

You don't have to learn everything the hard way.

Join Emily Skeen (technical co-founder & fractional COO), Ada Ryland (founder of KeyChange & venture design expert), and Breeanna Whitehead (capital strategist & operations architect) for an honest conversation about the mistakes early-stage founders make that cost months and thousands of dollars

Rather than a webinar where you watch from the sidelines or an article you can read, this is an intimate founder conversation where you can participate, ask questions, and connect with other founders and women who have walked in your shoes.

What we're covering:

Fatal Mistake #1: Building Before Validating
The trap of falling in love with your solution instead of the problem.
What it costs: 6-9 months of wasted development.
What you'll learn: The validation process that tells you if your idea has legs before you build.

Fatal Mistake #2: Guessing at Your Business Model
The "I'll figure out monetization later" trap.
What it costs: building something people love but won't pay for.
What you'll learn: The business model reality check you can run in 48 hours.

Fatal Mistake #3: Operating in Chaos Instead of Systems
The trap of heroic effort instead of scalable process.
What it costs: burnout and inability to grow.
What you'll learn: One system that saves ~5 hours a week.

Who this is for:

Women building AI-powered products or services in their first 18 months, whether you're venture-track or scaling a service business or consultancy with AI. Come if you're feeling stuck between building and validating, or if you're tired of spinning your wheels on the wrong things.

What to expect:

Each founder shares the mistakes they made and the frameworks they use now that actually work. Then we open it up for Q&A and real conversation. Small group format means you'll actually be seen and heard.

What happens next:

At the end, we'll introduce the 6-Week Launch Your Side Hustle Challenge—an intensive for early-stage founders and consultants building with AI. Starting January 20. Special pricing available exclusively for attendees.

Space is limited. We're keeping this intimate by design.