$55 – $75

Testing your designs with users, Part II (A Deeper Look)

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WeWork

600 B Street

San Diego, CA 92101

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Looking to understand your users? Attend this workshop to learn how to write, conduct, and synthesize user tests into actionable results.

About this Event

Ever get to that spot where you think you have a good design solution, but you aren't certain that it hits the mark? Or maybe your site went live, and you're wondering why signups are lower than usual?

Sounds like a great opportunity to run a user test!

User testing is a hands-on technique to learn how your current and potential customers perceive your website or application. In attending this workshop, we’ll share a lightweight framework that will provide you with the confidence and skills to begin testing your designs in no time at all.

This is an intermediate-level workshop. There will be some prep work for each attendee prior to the event, which will allow for more opportunities to practice facilitating tests and address real-time feedback during the actual workshop.

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WHAT TOPICS DOES THIS COVER?

Whether you're learning the basics or a seasoned veteran, you're sure to walk away from this hands-on workshop with useful strategies to plan and design amazing digital products.

This is an intermediate-level course and some prep work will be necessary prior to the event (30 minutes or less of prep work) We’d like our attendees to come to the event with an idea of what they’d like to test and an initial test script written. Don’t worry, we’ll be providing instructions prior to the event to help get you started.

Prior to the workshop, prepare:

  1. Define what to test and how to test it: What’s the goal? What’s better: remote or in-person? Should I ask questions along the way or have the participant speak aloud? There are several variants that have strengths and weaknesses
  2. Write a test script: Learn to define the context, tasks, and follow-ups that ensure that you get the most informative results.

In the workshop, we’ll discuss:

  1. Conduct a user test: With your hypothesis and test script created, you’ll get firsthand experience facilitating a sample user test. Each attendee will gain experience moderating a user test.
  2. Refining a user test: After giving your test script a try with actual users, we’ll help you understand how to evolve it to make sure you’re getting clear, objective, actionable feedback from your users.
  3. Gather results and prioritize next steps: After your user tests are done, we’ll use a simple scoring system to help determine priorities for your team

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WHO IS THIS WORKSHOP FOR?

We've designed this workshop specifically for those with a few years of experience in UX, as well as those who are just starting out.

  • Visual Designers: Looking to break into UX? This is your opportunity to get lots of experience in a short amount of time.
  • UX Researchers: Pick up a few new tricks to add to your testing toolkit.
  • Product managers: Learn to uncover the root of how and why your customers use your product.
  • Entrepreneurs: Have your million-dollar idea, and want to see if others value it as well? Users tests are a fast and effective way to validate your vision.

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FACILITATORS

Brian Bimschleger

Head of Strategy

Brian “Bim” Bimschleger heads up client services at Arthur, a product strategy and UX design studio in San Diego. Bim, a certified Scrum Master, has a knack for unraveling complex problems, leading teams and helping others make their digital products easier to use.

Across several agencies, he has followed his passion by building and scaling products in telecom, global application-to-person (A2P) messaging, agile development, and source code management (SCM) industries. Outside of work, he loves the Patriots, whiteboards, and beach life.

Nate Sonnenberg

Head of Experience Design

Nate comes to Arthur with a broad range of experience in client services and team and culture development. He believes an understanding of people is at the core of user experience; whether that’s a product’s users or an internal team’s operations.

As a strategist, he enjoys helping companies achieve a competitive advantage through the application of UX principles across their brand experience.

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WHAT PREVIOUS ATTENDEES SAY

"It's an accelerated course that throws you into the deep end in creating a testing script. The presenters do a great job of not making it intimidating by being friendly and guiding you through the process. "

~ Justin Kevalaitis, Associate CRO Specialist at 6D Global Technologies

“I would highly recommend this workshop to anyone who is trying to learn UX or improve their product. The workshop is collaborative and provides a structured method for testing your designs with users.”

~ Neil Ranada, UX Educator at UC Irvine

“The user testing process was incredibly thoroughly explained. The takeaway made me feel like I had a tangible process to relay to my team to implement.”

~ Weston Stecklair, Art Director, Fifty

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FAQs

What do I need to bring to this workshop?

Bring a laptop! While most of our activities will be hands-on, some segments will require a laptop.

What is the refund policy?

Booked your ticket, but your plans changed? We get it...stuff happens. We'll offer refunds, no questions asked up to 2 days before the event.

This workshop takes place after work. What's the food situation?

We’ll be ordering a variety of sandwiches for the event. If you have specific dietary restrictions, list them when you purchase your ticket.

Are there discounts available for non-profit organizations or military?

Of course. Email us at workshops@arthur.design for a discount code.

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600 B Street

San Diego, CA 92101

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