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Topic: Cognitive Interviewing: It WILL Improve Your Questionnaire.
Cognitive interviewing is one of the qualitative tools methodologists use to combat measurement error in questionnaire design. This presentation will review the psychological response mechanism respondents use when completing a questionnaire, review some commonly used approaches to cognitive interviewing in questionnaire design, and give some examples of how survey instruments have been improved through the use of cognitive interviewing.
Featured Presenters:Rob Daves is owner and principal of Daves & Associates Research. He is a Fellow and Past President of Midwest Association for Public Opinion Research.
Where: Wilder Foundation, Room 2610 451 Lexington Parkway, Saint Paul, MN 55104 On the MetroTransit Green Line: Lexington Station
Bring Your Own Brown-bag Lunch.
TCRG has implemented a membership program, with registration priority for dues-paying members. If you are a paid member, use the Eventbrite "Promotional Code" -- emailed separately -- to access Member ticketing.
Membership is optional. We continue to offer FREE event registration to non-members on a first-come, first-served basis.
Contact us if you need special accommodation at our monthly event.
Twin Cities Research Group is a local network of professionals in research, analysis, and applied social sciences. We welcome Twin Cities (Minneapolis St. Paul) researchers to present new work, share ideas with colleagues, and network!
The Group coordinates a Brown Bag Lunch Series, with monthly lunch-hour events. Send your event suggestions to Emily Clary at eclary@twincitiesresearch.org
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