Unlock the power of precision marketing! In this focused, hands-on workshop you will learn how to identify, understand, and effectively reach their ideal customers, just in time for NVSBW and the busy holiday season.
Whether you are just starting out or looking to refine your outreach, this session provides the tools and strategies needed to ensure every marketing effort hits the mark. Participants will leave with the ability to create a clear customer profile, targeting tactics, and a simple outreach plan they can activate right away. We will be using AI throughout the workshop.
What You will Learn:
- How to define your ideal customer persona (demographics, behavior, values)
- Tools and techniques to research your target audience
- How to tailor your message, offers, and platforms to resonate deeply
- Budget-friendly ways to reach your audience through social, email, and AI tools
- How to align this strategy with your NVSBW goals and holiday promotions
