About the Digital Analytics Program (DAP)

The Digital Analytics Program (DAP) offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the Technology Transformation Services (TTS) at the U.S. General Services Administration (GSA).

Event Details

In the past, we’ve covered the very basics of tag managers and what they do. To go a little deeper, we’re offering a two-part tag manager series with a more in-depth look at features and capability.

For Part 1, we’ll be tackling the data layer, which can be a confusing piece of the puzzle. Understanding and utilizing the data layer will help you maximize your reporting and analysis capabilities, and offers one of the largest value-adds to the use of a tag manager!

Speakers and Panelists

• Tim Lowden, GSA , Program Manager for the Digital Analytics Program (DAP)

How to Attend

Thank you for your interest in this Digital.gov event. Please contact us directly at DigitalGov@gsa.gov if you need accessible accommodations to register or be able to attend the event.

Two important items!

• Once you register and before the event, you will need to download the Zoom web browser client in order to attend this event. Visit the Zoom Download Center to install.

• Be sure to check your email, as the Zoom link and password will be sent 24 hours and 1 hour prior to our event start time for anyone that registers. The email subject line will contain the event name.

Please click "Register" to sign up and reserve your spot for the event.

This event will be held and recorded over Zoom for Government. For general questions about the tool, please review the Zoom computer and device requirements and FAQs. If you have specific questions or security concerns about Zoom for Government, please visit www.ZoomGov.com.

About Digital.gov

Digital.gov is the community-curated, government resource for best practices on designing, building, and deploying easy-to-use, online customer experiences, which empower federal agencies to create deeper connections with the public they serve. Digital.gov delivers knowledge-as-a-service to help transform government interactions with the public through community connections, education, and collaboration.

About U.S. General Services Administration (GSA)

The mission of the U.S. General Services Administration is to deliver value and savings in real estate, acquisition, technology, and other mission-support services across the government. One of GSA’s four strategic goals is to improve the way agencies buy, build, and use technology. To learn more about GSA or Digital.gov, visit gsa.gov or join the conversation on social media at @USGSA, @GSA_TTS, or @Digital_Gov.