Tag Managers Part 1: The Data Layer

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Event description
Learn about what the tag manager data layer is and how you can utilize it!

About this Event

About the Digital Analytics Program (DAP)

The Digital Analytics Program (DAP) offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the Technology Transformation Services (TTS) at the U.S. General Services Administration (GSA).

Event Details

In the past, we’ve covered the very basics of tag managers and what they do. To go a little deeper, we’re offering a two-part tag manager series with a more in-depth look at features and capability.

For Part 1, we’ll be tackling the data layer, which can be a confusing piece of the puzzle. Understanding and utilizing the data layer will help you maximize your reporting and analysis capabilities, and offers one of the largest value-adds to the use of a tag manager!

Speakers and Panelists

  • Tim Lowden, GSA , Program Manager for the Digital Analytics Program (DAP)

How to Attend

Thank you for your interest in this Digital.gov event. Please contact us directly at DigitalGov@gsa.gov if you need accessible accommodations to register or be able to attend the event.

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About U.S. General Services Administration (GSA)

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