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Positive Fashion Exhibition

180 Strand

London

WC2R 1EA

United Kingdom

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GFX + Patrick McDowell invite you to

THE SWAP SHOP

Fashion’s New Way Forward

LONDON FASHION WEEK

POSITIVE FASHION EXHIBITION

14TH - 16TH FEBRUARY 2020

GFX is excited to partner with Patrick McDowell, the British Fashion Council and Swarovski to curate THE SWAP SHOP at the Positive Fashion Exhibition for London Fashion Week,

Patrick McDowell will show no new clothing and create a collection that begins with a swap via donated pieces from the wardrobes of BFC members and members of the London Fashion Week community.

Guests of London Fashion Week can participate by bringing items, to exchange and swap out part of their outfit on the day and walk away with a piece from the rail. LFW guests will receive a point value, based on the quality of the item which is determined by designer Patrick McDowell.

Swarovski will be providing Up-cycled crystals at the Sparkle Up table, offering guests the opportunity to embellish their swapped items, reconnect with the craft of sewing, and support a circular economy. This forms part of the Swarovski Conscious Design initiative, promoting design as a force for positive change.

Our partners at Swap Rebellion, The incredible Yolanda, Camille and Martha, will be working alongside GFX to make the swap experience seamless, chic and fun! If you would like to lend a hand or learn more about their fantastic swaps, get in touch HERE!

THE DETAILS

FEBRUARY 13th - CLOTHING PRE-COLLECTION - 9 to 4PM

We will have a pre-collection of clothing drop spot at Somerset House previous to the Swap. Items will be quality screened by Patrick McDowell and our team of experts.

If you would like to participate in the SWAP SHOP at London Fashion Week, you can purchase Public Tickets at a 20% discounted rate using the code LFW20 HERE. (Need to get info from Sophie for industry and consumer tix)

Patrick McDowell + THE SWAP SHOP

FRIDAY 14th 9 to 8PM

SATURDAY 15th 9 to 9PM

SUNDAY 16th 9 to 8.30PM

Patrick McDowell will have a curated section of the swap shop in the main exhibition space where pieces from top fashion editors and sustainable advocates will be combined to create Patrick’s LFW Collection proving that you don’t have to make anything new to show. These pieces can then be swapped during the exhibition as well as the opportunity to be crystallised with Up-cycled Swarovski Crystals, seeing the collection evolve and change throughout London Fashion Week.

The swap shop is open all day so you may want to keep checking back to see what new items have popped up! Garments and accessories are quality screened by Patrick McDowell and our team of experts to ensure a quality experience. Each item that passes screening will receive a token in exchange. If your items are not suitable for swapping you can either take them back or leave with us to recycle. The tokens are your currency for the swap which is 1-to-1, you will use these to check out after you have made your selections.

For more complete rules of the swap CLICK HERE

STAY TUNED TO OUR INSTAGRAM FOR MORE INFO!

Press Release HERE

ABOUT: POSITIVE FASHION EXHIBITION

Located at The Store X, 180 Strand London Fashion Week was the first of the four global Fashion Week’s to embrace inclusivity, opening the doors to both trade and the public last September 2019 and this season returns to join a celebration of Positive Fashion, and swapping!

The Positive Fashion Exhibition is the BFC’s Initiative designed to champion industry best practice led by our three Positive Fashion pillars: Environment, People, Craftsmanship & Community.

The exhibition is a place for guests to discover new brands and immersive experiences that explore the most compelling stories around sustainability, craftsmanship and ethics, as we invite designers, innovators and progressive businesses to tell their story and demonstrate how things are made, educating and inspiring audiences on the positive changes within the industry.

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Positive Fashion Exhibition

180 Strand

London

WC2R 1EA

United Kingdom

View Map

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