Fourth Bite: Marketing sustainability - the power of sharing your story

Presented by Jayne Adair of Giraffe Associates, this 1 hour lunch and learn session will explore marketing sustainabily. A critical step in your sustainability journey is telling the story to get your team and other key stakeholders on board and stimulate positive action. Here’s how to do it without greenwashing.

Influencing internally - the key to success

Communicating the rationale & business case for sustainability
How to create brand advocates

Telling your story externally

Where to start - prioritising audiences
Human-centric storytelling

Avoiding greenwashing

Transparency and evidence-based comms
Think ‘big picture’ to avoid reputational issues

📅 Date: Wednesday 8th October📍 Location: The Black Box, 18-22 Hill St, Belfast BT1 2LA🍽️ Lunch Provided: Please inform us of any dietary requirements

The series is provided by GIRAFFE Associates Ltd (www.giraffeassociates.com), Sustainability & ESG Consultants that support companies to embed sustainability into their culture and operations for long-term success.

We encourage all Cathedral Quarter businesses to seize this opportunity to stay informed, prepared, and ahead of evolving expectations.

If you have any queries, please contact info@destinationcq.com

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Tickets are free for CQ BID members (we do check, so don't try it on!) and £10 for everyone else.

This session is brought to you by Destination CQ - the Cathedral Quarter's Business Improvement District, working to improve the area for all its residents.

Sustainability Bites: The power of sharing your story