SUCCESSFUL IN VIETNAM: UNDERSTAND BUSINESS CULTURE, CREATE BRAND SUCCESS

This informative event offers you insights into the promising Vietnamese market in an entertaining way and provides practical knowledge for a successful market entry. Our focus is on business culture and brand management: how do you skilfully position yourself as a new market participant – as a person, as a company, as a brand? How do you deal with different stakeholders on the ground? How do you convince business partners and customers that your brand and products are more promising than those of other global or local competitors? Which "beginner's mistakes" should you avoid at all costs, especially in contrast to China, where business practices are often completely different?

Experienced experts from Baden-Württemberg International, Dezan Shira & Associates and PALLAS BrandFare will share their in-depth knowledge and answer your specific questions.

For whom?

The event is aimed at:

• Manager
• Head of Business Development
• Strategic Marketing Managers
• Product Marketing Manager

What to expect?

• In-depth insights not only into Vietnam's key location factors, but especially into the business culture
• Networking and maintenance, dealing with different local stakeholders (from business to politics), everyday work and dealing with employees – especially in contrast to China
• Relevance of a strong brand in a highly competitive Vietnamese environment
• Strategies for adapting your products and brand to the Vietnamese market
• Practical examples of successful companies

Date and place

• Time: 15:00 - 17:45
• Date: 24 September, 2025
• Place: Studio A, Haus der Wirtschaft, Willi-Bleicher-Straße 19, 70174 Stuttgart, Germany