If you wish to tell a great story, you must first understand what it is or, more precisely, why it is.

Storyfinding® is a unique process that enables you to tap into your greatest resource: you. Storyfinding harnesses your curiosity and compassion to create game-changing narratives that provoke, persuade and empower. Storyfinding helps you craft character-based tales, for any endeavor, that are deeply personal and, almost magically, universal.

Over the course of three hours, Warren Etheredge will share the secrets of his Storyfinding technique—a process Warren has honed over 25 years writing for television, theater and film and working with CEOs, CIOs, consultants, screenwriters, documentarians, combat vets, convicts and lawyers.

You’ll learn how to develop a Nugget®, a Conflict Grid® and a clasic seven-sentence fairy tale, all rooted in your emotional experience of the world, in order to win clients, win over colleagues, earn green-lights for projects and the respect of your peers. Most importantly, you’ll understand your story so well, that its power will be evident whether you share it as a novel, a screenplay, an elevator pitch, a press release or a full-fledged business plan.