Story Hooks That Stick: How to Keep People Watching, Even if You Hate Video

If you know you should be making videos but keep avoiding it, this hour is for you. In this live, 1 hour online workshop for values-driven brands and nonprofits, I’ll share three simple secrets to writing hooks that actually get people to click, watch, and stick around to the end of your video. We’ll talk about why being on camera feels so weird in the first place (your brain actually has reasons), a few easy tweaks that make recording feel doable instead of dreadful, and then spend most of our time writing short, story-based hooks you can use for your first (or next) videos, emails, and posts. You’ll walk away with several ready-to-use hooks for a real offer or campaign, a simple starter script you could record the same day, and an easy way to use AI as a low-pressure brainstorming buddy without losing your actual voice.