Startup-Inside-a-Business 103: Build One w/out Disrupting Existing Business

Founders who dream up new product ideas tend to see business opportunities all around them. Their ability to inspire and lead others helps them build teams that execute well and disrupt industries. Those that break the $5M+ barrier know plenty about developing systems. The most innovative ones see that the value they’ve created with their capabilities could easily extend beyond their own company. Some even imagine unlocking all that value in the form of a new business venture.

This workshop is for growth-minded founders who are sick and tired of incremental growth.

In this interactive, 90-minute workshop, we’ll explore how to contain cost and risk while attracting outside capital to build a Startup-Inside-a-Business:

• Recap of Startup-Inside-a-Business 101 and 102: How to Get Startup-Like Growth Without the Risk; and How to Discover Yours Without Being Hamstrung by Insider Bias.
• Existing businesses already have proven brands, products, systems, customers, and markets. Traditional startups don’t. Investors prefer proof and invest accordingly.
• How techniques based on the scientific method such as Customer Development, Lean Startup, and Agile Development de-risk investment and reduce time-to-proof.
• How to contain cost and risk by setting the burn rate and the end of the runway.

Founders will learn how getting investors involved early can end the need for founder cash investments while simultaneously establishing a higher company valuation. They’ll also learn how to manage the tradeoff between cost, risk, and reward by using proven techniques to gain proof before scaling up.

This workshop is the last in a series of three Startup-Inside-a-Business Workshops. Each workshop provides value as a stand-alone, so attend one, some, or all of them according to your interest.

• Startup-Inside-a-Business 101: How to Get Startup-Like Growth Without the Risk;
• Startup-Inside-a-Business 102: How to Discover Yours Without Being Hamstrung by Insider Bias; and
• Startup-Inside-a-Business 103: How to Build One Without Creating a Money Pit.

About the Speaker

Greg Lins, Fractional Co-Founder and Founder, Boom Ignition

I built my first “disruptive startup” when I was only seven, and I’ve been innovating, reinventing, and building businesses ever since. A few years ago, it hit me that I’ve been instinctively building startups inside of businesses throughout my career. So, I launched Boom Ignition with the goal of creating a proven framework that any Founder/CEO can use to find and build startups to capture more value.

Today, I ignite growth and valuation together with founders by finding and building disruptive startups inside of their $5M to $50M businesses. Boom Ignition is the first and only company offering a systematic approach to finding and building disruptive startups inside of existing small to midsize businesses.

Location: Conference Room 028

Parking Instructions:

Visitor Parking Lot: Enter 4200 Fannin Street into your GPS for directions directly to the visitor parking lot, located in front of The Ion building.

Overflow Parking Instructions: Enter 4203 Fannin Street into your GPS for directions directly to this parking lot, located across the street from The Ion building.