In a context where brands are seeking to maximize their marketing investments, sponsorship remains a unique strategic lever for building awareness, stimulating engagement, and generating tangible results.
This one-hour webinar will provide an overview of the most recent findings from Elevent’s national study on sponsorship, with exclusive data and insights to better understand:
- The role of sponsorship on opinion and familiarity with major brands
- Consumer perceptions and attitudes regarding corporate social responsibility (CSR)
- Opinions about sponsors and their activations
- Fan bases of major sports organizations and fan engagement levels
- Current major economic issues for Quebecers and Canadians
The objective is to contextualize these results to better understand how sponsorship concretely contributes to a brand's value and its return on investment.
Speakers:
Jay Hébert, Co-founder and President, Elevent
Dominique Delaroche, Elevent
