Sponsorship in 2025: Insights on Its True Impact

In a context where brands are seeking to maximize their marketing investments, sponsorship remains a unique strategic lever for building awareness, stimulating engagement, and generating tangible results.

This one-hour webinar will provide an overview of the most recent findings from Elevent’s national study on sponsorship, with exclusive data and insights to better understand:

• The role of sponsorship on opinion and familiarity with major brands
• Consumer perceptions and attitudes regarding corporate social responsibility (CSR)
• Opinions about sponsors and their activations
• Fan bases of major sports organizations and fan engagement levels
• Current major economic issues for Quebecers and Canadians

The objective is to contextualize these results to better understand how sponsorship concretely contributes to a brand's value and its return on investment.

Speakers:

Jay Hébert, Co-founder and President, Elevent

Dominique Delaroche, Director, Research, Elevent