$15

Spirited Conversations: Does Big Mezcal Equal Bad?

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National Museum of Mexican Art

1852 West 19th Street

Chicago, IL 60608

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Join us for an exciting discussion about the most important issue in the world of mezcal - volume production.

The explosive growth of mezcal has been driven by what is referred to as "on-premise sales," which is another way to say bars and restaurants. And the vehicle for this growth: the mezcal cocktail, which tends to be the average American's first experience with mezcal. This growth and demand has created the rise of its own mezcal expression - the cocktail mezcal. Bars and restaurants are looking for mezcals that don't cost a lot, never run out of stock, and have that smoky quality that we've been trained to expect. Some people believe the cocktail mezcal is tainting the image of the word mezcal and/or forcing out smaller producers; others feel it is opening the door to the broader field and providing employment in places that need jobs. Is the cocktail mezcal leading to a more industrialized product, and if so, what does that mean when it comes to impact on the production process, sustainability, flavor and more?

Hosted by the Mezcal Collaborative and the National Museum of Mexican Art's Auxiliary Board, please join moderator Emma Janzen author of Mezcal and digital editor at Imbibe, Lou Bank of SACRED, Gilbert Marquez of Ilegal Mezcal and Jay Schroeder of Todos Santos and author of Understanding Mezcal for an in depth look at this topic.

Doors open at 6:30pm with a welcome cocktail, program begins at 7pm.

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National Museum of Mexican Art

1852 West 19th Street

Chicago, IL 60608

View Map

Refund Policy

Refunds up to 7 days before event

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