Speculative Design Introduction

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Speculative Design Introduction & Immersion

A one day workshop experience introducing the core principles and applications of the emerging practice of speculative design.

September 20, 2019 - London, UK

09.00 – 18.00

Location - Somerset House Studios
Max number of places - 20


The types of challenges facing today’s business will need to take new approaches to find success now and in the future. Design thinking and human centered design have proven to be a revolution in business thinking and approaches to problem solving. Speculative design represents the continued evolution of thinking in this space, with new approaches powerfully address the complex needs of businesses today.


This course will give you a practical understanding of the emerging theory and approach of speculative design, and give you real mechanisms to apply this thinking in your work and create impact. You’ll learn about emergent signals and scanning, future scenario building, speculative & critical design, future prototyping, implication pie, backcasting, closing the loop, future cones, A/B, and more.


This Speculative Design Introduction workshop is geared for any professional looking to create new meaningful impact within their organization or industry. You are familiar with design thinking & Human Centred Design and are interested in emerging design methods. You are a professional designer (UX/UI, Product Design, Service Design, etc.) looking to see how speculative design can augment your practice. You are a researcher or strategist seeking to augment methods for insight, future planning and strategy generation. You are a business professional seeking new ways of thinking about the problems and opportunities facing your business. Our lectures and workshops are generally created for exceptional junior, and mid to senior level professionals looking to explore what is next in their practice.

You’ll get up to speed on the latest speculative design practice, explore its value as a research tool in organizational design settings and for the development of strategy & new product concepts, and participate in an exercise to experience the workings of these approaches.

We'll dig deeper and work on applying the principles and approaches and reflect on how these apporaches may have impact in your work.

This workshop is lead & facilitated by J. Paul Neeley & Gemma Jones.

J. Paul Neeley
Speculative Designer & Researcher
Director, Neeley Worldwide
Tutor, Royal College of Art

Gemma Jones
Semiotician, Strategist, & Researcher
Co-founder, School of Critical Design



The course is designed for anyone interested in speculative design, from both design or business backgrounds, novice and experienced. We'll share a small amount of background reading, but all materials, coffee & tea, and food will be provided for the days.

- Welcome
- Masterclass
- Challenge Topic
- Signal Safari & Scenario
- Futures Prototyping
- Narrative Development
- Implications to Strategy
- Application Opportunities
- Reflection
- Farewell

Need more information? Reach out at critical@neeleyworldwide.com

Fully booked? No worries! Add your name to our waiting list at critical@neeleyworldwide.com

Not able to attend these dates? Sign up at critical.design to be notified of upcoming dates.

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