Free

Sound Business Practices for Lafayette Musicians: Session 4

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Opportunity Machine

537 Cajundome Blvd

Lafayette, LA 70506

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Session 4: Improving Your Reach
Promoting Yourself Online and in Print

• Developing your brand and voice
• Online and social media presence
• Social media channels
• Graphic Design 101, flyers and printed materials
• Videos, photography and editing
• Storing your documents and files safely online
• Electronic Press Kit Development & Sizzle Reels
• Tips for sound file management
• Online and local resources that can help

CREATE Opportunity Series is a FREE professional development effort by CREATE Lafayette to grow opportunities to work in the creative industries of Lafayette Parish through professional development and elevating business practices in order for local artists to pursue more successful professional careers in the creative industries within Lafayette Parish. In helping to incubate artists as we do other entrepreneurs, CREATE Lafayette is working with community partners in hosting the CREATE Opportunity Series to match training with opportunities across a variety of industries over time.

For the first series, music is the focus in preparation for showcasing and booking opportunities available to our local musicians in 2020 through the Folk Alliance Conference in New Orleans, January 21-25 and LIME, the Louisiana International Music Exchange, during Festival International. At the end of the series, musicians will have learned a variety of topics led by Scott Durbin of the University of Louisiana Music Business program in order to improve reach, finances, distribution, professionalism and navigating the music industry.

The series is designed as a class curriculum and participation for the whole series will generate the most success.

Full schedule is below:

October 30
Intellectual Property: Getting the most value from your music

November 13
Revenue Streams: How to get paid

November 27
Business Boot Camp: Doing Business as a musician

December 11
Improving Your Reach: Promoting yourself online and in print

December 18
Improving your Reach: Promoting yourself in person

January 8
Venues: What are they looking for to book you

January 21-25
Folk Alliance International

February 5
Music in Film & TV: Getting your music heard using other media

February 19-April 15
LIME Preparation

To get updates and register for Folk Alliance and LIME (when open), visit: CREATELafayette.LA/music
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Opportunity Machine

537 Cajundome Blvd

Lafayette, LA 70506

View Map

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