SoDA Roundtable - The Value Driven Experience
Many large organizations recognize the need for building great customer experience but are simply not setup to do so. Experience is not just about up-front strategy and qualitative research. Experience really starts to become honed when you can get products in front of real customers and measure customer behavior quantitatively. Large organizations are not structured to achieve this quickly. This is where there is a huge opportunity for agencies to help.
During this session, Cain Ullah CEO of SoDA member company Red Badger, will address the following:
- Helping clients to become customer driven
- Building a solution that delivers the best possible technology to meet the client’s requirements
- Helping clients to be leaner in their approach
As the founder and CEO, Cain is responsible for Strategy, Culture, Sales and Marketing at Red Badger. He has been an advocate of Agile/Lean methods of Software Delivery for 15 years and has helped many large corporations to reduce waste, innovate, and build excellent customer experiences. Red Badger are currently working with clients like Tesco, Financial Times, Dow Jones and Fortnum & Mason, to build industry leading digital products & services, using modern technology, lean process and delivering great customer experience. Cain tweets at @cainullah.
*Please note this is an online event. The information on how to join the discussion will be emailed to you shortly after you complete registration.