SOCIAL MEDIA WORKSHOP

From Brand to Ballot: Social Media Workshop for Political Campaigns

Social media is no longer optional in modern political campaigns — it is one of the most effective ways to connect with voters, build credibility, and expand your visibility.

This in-person workshop is designed for candidates, campaign teams, and political organizations who want to build a professional online presence and avoid common mistakes that limit growth and reach.

Whether you’re new to running for office or improving an existing campaign, this workshop will give you a clear strategy for building an effective digital presence.

WHAT YOU’LL LEARN

✅ Political Branding Strategy
How to create a consistent campaign image across all platforms

📱 Handle Naming
Choosing social media usernames that strengthen name recognition

🎯 Platform Selection
Which social platforms matter most for political campaigns

🗓️ Posting Best Practices
What works, what doesn’t, and how often to post

🎨 Graphics & Visual Branding
How profile images and banners shape voter perception

📈 Reach & Engagement Strategy
Turning posts into real audience growth

WHO SHOULD ATTEND

• Candidates for local, state, or national office
• Campaign managers and staff
• Political volunteers
• First-time candidates
• Anyone building a political brand online

WHY THIS WORKSHOP MATTERS

Most campaigns create social media accounts — few use them effectively.

This workshop teaches the foundation every campaign needs before spending money on ads, consultants, or communications.

Successful campaigns plan first.
Strong brands attract attention.

💬 Hosted by:

Brand to Ballot — Modern. Creative. Strategic.

🎟️ RSVP Required – Limited Seating

Free for candidates. Registration is required to attend.

EVENT DETAILS

📅 December 18, 2025
⏰ 6:30 PM
📍 Naperville, IL Entry to the building is on the east side