MnSearch’s next snippets event will be held on Wednesday, April 27th at Spyder Trap in Minneapolis, MN. Join us for an evening packed with interesting, actionable material from excellent speakers!

Alright PPC'ers! This event is for you. We've got two veterans with actionable, data-backed presentations to share. Even if you don't do PPC everyday, you'll walk away with a greater understanding of the test-and-learn mentality, and how you can leverage it to drive incredible results.

Presentation #1:

Jon Thralow, Independent Growth Consultant

Title: Google Adwords, Positioning, and ROI - Results from a Position-based Test

Focus area: Paid Search, Bid Strategies

Depth: Intermediate to Advanced

Learn how to bid by position and how it impacts your ROI. In this session, Jonathan explains how to look at your AdWords account in a different way. He will explain why having the number one position is not always the highest converting spot and the benefits from getting your ads closer to the natural listings.

He will also touch on the impact of losing the right column of ads and how to win with Google's new layout, along with explaining the technical aspect of automating the bidding process, complete with the script he has written that will hold your ads close to the desired position.

About Jon:

Raised on a farm in Central Minnesota, Jon Thralow learned the value of hard work and honesty early. After finishing his degree in engineering in 1996, he joined his sister, Danielle, and together they built one of the fastest-growing E-Commerce startups in the world.

Jon built and marketed the family of websites that propelled Thralow Inc. to the top of the technological revolution. His track record of website stability was the buzz of the open source community and in 2004 he was on stage with companies like 3M receiving the Minnesota Tekne for advancements in technology.

Jon's pioneering use of statistics-based marketing poised Thralow Inc. for a successful exit in 2006. Jon continues to work closely with his Danielle in investing and mentoring startups under the company Tycoons Venture Capital.

Presentation #2:

Jeff Snyder, Growth Marketer, When I Work

Title: Planning, Measuring, Optimizing, and Driving a 10x Lift in Mobile Installs

Focus area: Paid promotion, Mobile

Depth: Intermediate to Advanced

Jeff Snyder, Growth Marketer at When I Work, will give you a first-hand look into how When I Work increased mobile acquisitions by over 1000% in a month. Think of this snippet like Mobile Acquisition 101 on steroids, where we’ll discuss:

• The one simple tactic that doubled conversions with minimal impact on CPA
• Surprising A/B test results and creative best practices
• How to measure and attribute mobile installs and actions
• The best networks for acquiring quality users (Hint: not all installs are equal!)
• Turning installs into engaged users dying to give you their money
• Where our campaign went right, wrong, and what we’ll do differently next time