MnSearch’s next event will be held on Wednesday, May 25th at Spyder Trap in Minneapolis, MN. Join us for an evening packed with insightful material from two excellent speakers, opportunities for networking, good food and drinks!

Event Details:

As digital marketers, dealing with Google is often at the forefront of our daily activities and almost always on the top of our minds. However, it can be far too easy to lose sight of what our customers truly want during in this never-ending chase to appease the magical algorithm. It's time for a change.

For this event, attendees will learn about a new perspective on how to appease both Google and your users at the same time. Crazy, right?! Plus, we will also help you develop a greater understanding of attribution by flipping the ROI equation on its head. Thus, helping you embrace a new way of thinking regarding the value you're driving by leveraging insights you've derived from attributed data.

Don't miss it!

Presentation #1

Why Google's Algorithm is (Almost) Irrelevant

Speaker: Ryan Berkness, PR Caffeine

There are too many SEO companies out there using tactics to trick Google into ranking a site. If you build to have the best UE, VP and content, the Google Algorithm is (almost) irrelevant. Stop tricking Google, start giving your end users what they want.

Key takeaways:

1. Importance of UE (user experience)
2. How to be relevant (value proposition)
3. If you build it (quality content), they will come

Presentation #2

What's Going On? Understanding the Value of Paid Search through Multi-Touch Attribution

Speaker: Claire Wyatt, Sr Analyst, Measurement & Activation, Ovative/group

Many widely used ways to measure digital media only provide a fraction of the whole picture, leading to optimizations that may, or may not be, actually optimized. Multi-touch attribution can provide a more holistic view, helping leaders make more informed strategic decisions on how to optimize their digital media spend.

Key Takeaways:

1. What is multi-touch attribution and why does it matter?
2. How does multi-touch attribution work, and how does attribution change the ROI equation (specifically with Paid Search)?