$35 – $40

#SMCSTL's 2017 Social Summit

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Moulin Events and Meetings

2017 Chouteau Avenue

St. Louis, MO 63103

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Save The Date! Join SMCSTL for a full-day educational summit October 10th.

This year, we're taking SMCSTL's annual summit from a half-day to a full-day event. This will allow us to offer an action-packed day of content and networking.

This speaker lineup is solid. There is something for everyone...Are you a beginner or expert? Either way, we've got you covered with compelling content. Are you interested in nonprofit or corporate organizations or agency settings? No matter which of these most draws your attention, you'll find something the SMCSTL Summit that will interest you!

Full Schedule Details:

8:30-9am - Registration and Check In

9:00-10:00am - Welcome & Keynote Speaker (TBA!)

10:15-11am - Breakout Session 1

  • Nestle Purina’s Journey from Employee Sharing to Information Sharing: Laura Lee, Nestle Purina
  • A Case Study from @STLMetro: Building The Right Platform for Effective Engagement: Matthew Hibbard, Bi-State Development
  • Facebook Ads & Retargeting 101: Will Hanke, Red Canoe Media

11:15am-12pm - Breakout Session 2

  • How AT&T Pursued Happyness in Social: Wendy Buske and Sam Schmiz, Rodgers Townsend, DDB
  • Slacktivism to Activism: The Role of Social Media in Shaping Local Policy: Bronywn Ritchie, New Leaders Council/Timmermann Group
  • Best Practices for Facebook Groups: Jason Flamm, HLK

12:00-1:00pm - Lunch - Slider Bar (with vegetarian option)

1:15-2pm - Breakout Session 3

  • Crisis at the Speed of Social: Cully Eisenbeis, FleishmanHillard
  • Don't Be Creepy: Tips for Connecting Appropriately with Reporters via Social Media: Allison Babka, Freelance Writer (Regular Contributor to @RiverfrontTimes)
  • Chatbots, AI, NLP, CaaP – How do you leverage these technologies to create exceptional customer experiences?: Michael Lamb, nativeMsg

2:15-3pm - Breakout Session 4

  • Social Media for Distributed Sales Teams: Tony Potts, Wells Fargo
  • How Social Media Changes the Public Relations Classroom: Amanda Staggenborg, Missouri Baptist University
  • How To Create Visually Compelling Content for Social Media: Lindsay Scholz, Lindsay Scholz LLC

3:15-4pm - Breakout Session 5

  • Do's & Don'ts of Influencer Marketing: Laura Heying, HEX
  • Building Communities through Social Media: Gilberto Pinela, Cortex Innovation Community
  • The Case for Brand Publishing: Lisa Grimm, PowerPost

4:15-5pm - Closing Keynote: Engaging Interview/Conversation between Arlene Maminta Browne (Robust) and Chris Ryan (Once Films) about creating compelling videos for social media.

Looking for other ways to get involved?

Interested in serving as a speaker? Click here to submit your information.

Interested in sponsoring the summit? Email abrewer@standingpartnership.com to chat!

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Moulin Events and Meetings

2017 Chouteau Avenue

St. Louis, MO 63103

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