Social Media Breakfast - MSP
Brands Being Social: How to Build & Nurture an Effective Employer Brand

Companies are increasingly embracing the concept of "Employer Brand" to develop a more cohesive social strategy. At the December edition of Social Media Breakfast-Minneapolis/St. Paul, social media consultant Arik Hanson will discuss what an Employer Brand is–and why so many organizations are incorporating this concept into their 2020 marketing plans.

In addition to covering the building blocks of an effective Employer Brand when it comes to social media, Arik will showcase three different brands (including one that's local!) who are currently leading the way in the Employer Brand world.

If you've been asked about this topic at work recently or are looking to build your own Employer Brand via social media, you won't want to miss this session!

Featured Speaker

Arik C. Hanson (@arikhanson)
Principal, ACH Communications

With more than 20 years’ experience in traditional and digital marketing, communications and public relations, Arik brings seasoned, strategic expertise to help Fortune 500 companies like Sleep Number, Walgreens, General Mills, Toro, Cargill, and Ingersoll Rand define and deliver on their digital and social media marketing goals through the right mix of tools and strategies. Within the marketing and PR community, Arik is known as a leading blogger, podcaster, and speaker.

Arik’s blog, Talking Points (formerly Communications Conversations), has been in publication for more than 10 years and is recognized by industry outlets like PRWeb and PRWeek as one of today’s leading social media and PR blogs. His posts are frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com. Arik is also the co-host of The Talking Points Podcast (along with General Mills’ Kevin Hunt), a monthly discussion about the latest trends and issues in digital and social media marketing which now has more than 100 episodes.

Annual and In-Kind Sponsors

Mug photo by Teresa Boardman (stpaulphotos.com)