Even the best idea needs a great go-to-market strategy to succeed. This workshop will help you use a framework for introducing your product or service to the market, measure your progress along the way, and help you detect and diagnose issues that are hampering your success before they have the chance to run your venture into the ground.

About the Leader:

Liam is on the Go-to-Market team at Kleiner Perkins, where he advises the portfolio companies on all aspects of building and scaling a robust go-to-market strategy, with a focus on sales. Additionally, he enables the firm’s portfolio through high impact relationships with F500 executives and key ecosystem partners.

Previously, he was at Unusual Ventures where he collaborated with portfolio companies (Seed - Series A) on going from 0-1 through implementing GTM strategies, establishing product pricing/packaging, closing early customers, and hiring sales GTM talent.

Prior to joining Unusual Ventures, Liam worked at MongoDB (pre/post IPO) as one of the top sales reps in North America before going on to manage the top-performing sales team worldwide.

Accessibility Accommodations:

The Harvard Innovation Labs values disability as integral to our rich diversity and is committed to offering an accessible, inclusive, and welcoming learning and working environment for individuals with disabilities. If you would benefit from an accommodation at this event/workshop, please fill out this survey. If you are not sure what kind of accommodation you need, please contact us at i-lab@harvard.edu and we will be happy to work with you!

[Virtual] Smart Steps to Developing a Go-To-Market Strategy