Smart Socials: A Practical Workshop for Small Business Owners
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Smart Socials: A Practical Workshop for Small Business Owners

Master Facebook, Insta & LinkedIn, create content with Canva, schedule posts & explore AI tools - perfect for busy small business owners.

By Michelle Mc Adoo

Date and time

Location

H18 HY65

Kilmore Hub Scotstown H18 HY65 Monaghan Ireland

Refund Policy

Refunds up to 7 days before event

Agenda

1:00 PM - 1:20 PM

Welcome & Introductions

Tea, coffee & light refreshments Overview of the session Participant intros: who you are, what you do, and your current social media struggles

1:20 PM - 2:00 PM

Understanding the Platforms

How Facebook, Instagram, and LinkedIn work for small business. Key differences, what works where, and choosing the right platforms for you. Understanding basic algorithms & engagement.

2:00 PM - 2:30 PM

Content That Connects

What to post (and what not to stress about!) Building trust, value, and personality. Creating a mini brand content bank (5 themes to keep you consistent)

2:40 PM - 3:30 PM

Tools & Time Savers

Canva: Designing branded, scroll-stopping posts. ChatGPT: Generating captions, ideas & repurposing content. Scheduling platforms overview (Meta, Later, Buffer, etc.)

Practical Session

Set up your scheduling tool (or Meta Business Suite) Build your 1-week content calendar. Create 1–2 posts using Canva & AI tools. Q&A and peer feedback

4:30 PM - 5:00 PM

Wrap-Up & Takeaways

Quick recap. Recommended tools & resources. Printed workbook. Optional 1:1 follow-up support offer

2:30 PM - 2:40 PM

Short Break

About this event

  • Event lasts 4 hours
  • Free venue parking

Smart Socials: A Practical Workshop for Small Business Owners is a hands-on, beginner/novice-friendly session designed to help time-poor entrepreneurs take control of their social media.

Whether you're feeling overwhelmed, inconsistent, or unsure where to start, this workshop will walk you through:

  • How Facebook, Instagram, and LinkedIn actually work for small businesses
  • Understanding algorithms, engagement, and content that performs
  • Choosing the right platform(s) for your goals and audience
  • Creating strong, consistent content using Canva and smart templates
  • Scheduling a full week of content using time-saving tools
  • A gentle introduction to AI tools like ChatGPT for content ideas & captions
  • Building a content calendar you can realistically stick to

You’ll leave with practical skills, printed resources, and more confidence in your online presence - plus a few great tools to save time and stress.

Frequently asked questions

Do I need to be tech-savvy to attend?

No! This workshop is designed for small business owners who want to simplify their social media. If you have basic social media experience, you’ll be absolutely fine.

What should I bring?

Bring a charged smartphone, tablet or laptop - whatever you normally use for your social media. We’ll provide the rest: workbooks, Wi-Fi, and light refreshments.

Will we actually get work done on the day?

Yes! This is a hands-on session. You’ll leave with a 1-week content calendar, draft posts, and tools you can continue using straight away.

What platforms will be covered?

We’ll focus on Facebook, Instagram, and LinkedIn - with an intro to Canva for design and ChatGPT for content creation support.

What type of business is this suitable for?

This workshop is ideal for solo business owners, creatives, service providers, and small local brands. Whether you run a café, offer fitness or wellness services, sell products, or work freelance - if you want to market yourself better online without the overwhelm, this is for you.

Organized by

Michelle Mc Adoo
€40