SCHEDULE

6:00 - 6:45 pm: Check In & Social
6:45 - 8:30 pm: Workshop

Beers and snacks provided!

Smart Budgeting! Brand Managers, Where It All Begins

When an advertising campaign is initiated, where does the budget come from? In our final Smart Budgeting workshop we’ll look at how the budget is decided for the execution of a marketing initiative and how agency partners help influence the process.

We’ll hear from account directors about what sets the road map for the budget and how it flexes throughout the process. Detailed considerations include: creative direction, media buying, production entities, and client relationships. How do all the parts of the chain can work together to be more strategic and creative in solving budget challenges to produce great work?

Workshop Leads

Gail Felcher SVP, Marketing Director, Arnold

Chad Caufield, Managing Partner, MMB

Audra Curran, VP, Group Account Director, Digitas

Moderated by: Barbara Reilly

Smart Budgeting! Workshop Series

Smart Budgeting is a 3-part series focused on commercial producing for agency producers, account services, corporate marketing teams, in-house agencies, production teams, and freelance producers. Each workshop is led by a group of industry veterans from each of these aspects of producing among others.

Workshop 1: The Overview. April 3rd
Workshop 2: Line Producers Tell All. May 1st
Workshop 3: Where It All Begins, Brand Managers. June 19th.

Support for the workshop is generously provided by Soundtrack Group and High Output.

DIRECTIONS

Public Transit: Green Line to Arlington Station. Orange Line to Back Bay Station.

Garage parking is available close by in The Garage at 10 St. James. Metered street parking is also available in the area.

MPC MEMBERSHIP

Ready to become a member? Join us online! massprodcoalition.org