Small Business Workshop Series with SBMA, WHEDco and YUCA

Join the Southern Boulevard Merchant Association & WHEDco for FREE webinars led by YUCA Arts to learn to develop an online presence to promote your business and help you grow your customer-base during COVID-19 in this four part webinar series on June 2, 4, 9, and 11 from 5:30-7:00pm!

*Register for all the ones you wish to attend!

**¡Interpretación en español proveída!

Tuesday, June 2nd: Introduction to Social Media Webinar

Thursday, June 4th: The Best Social Media Strategies for Growing Your Small Businesses Online

Tuesday, June 9th: 11 Proven Graphic Design Strategies to Help Your Brand

Thursday, June 11th: How to Build a Free Business Website

Webinars will be offered in English and Spanish through live interpretation.

Questions? Email business@whedco.org or call 929.280.0091

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Tuesday, June 2nd: Introduction to Social Media Webinar

Understanding social media is crucial for small businesses operating in a digital environment, especially in the aftermath of COVID 19. Participants will receive the knowledge they need to create engaging content for platforms such as Facebook, Instagram, and Twitter, and deliver content to a targeted audience. Small business owners, moreover will learn how to leverage social media to promote their brand, products, and overall services. The webinar will also emphasize the need for merchants to play an important social, community building role by supporting local non-profits.

Thursday, June 4th: The Best Social Media Strategies for Growing Your Small Businesses Online

Participants will learn why it is important to use social media to grow a small business. In addition to learning how to leverage online platforms for scheduling appointments and follow up with potential clients, the webinar will provide participants with valuable strategies for engaging your target audience and keeping them engaged. The importance of setting and achieving social media goals for your brand will also be discussed.

Tuesday, June 9th: 11 Proven Graphic Design Strategies to Help Your Brand

The webinar will review and discuss each of the following strategies:

• Create a strong brand image
• Link to Social Cause (think local baseball team)
• Find a tagline
• Make them nostalgic
• Provide quality content
• Use the right colors
• Use videos
• Match multiple channels (Keep same look throughout)
• Choose the right typeface
• Use big, beautiful images
• Study the competition

Thursday, June 11th: How to Build a Free Business Website

Sessions will cover step by step instructions on how to build a free business website. The focus will be to give small, community-based business owners an edge in their respective field, open products up to new markets and expand their business cheaply and easily. The workshops will rely on basic rules and tips that give a business website a professional look and show the company in a favorable light.