Today’s websites need to be more than a digital business card/brochure. Content is the foundation of your outward facing brand; providing the emotional triggers and valuable insights customers respond to and AI search prioritizes. Succinctly, what you put into your website and digital channels determines how your brand is perceived and ranked.
Join master website builder Diran Yanikian with IABC LA’s own digital strategists Paul Elliston and Jenny Matkovich for an intimate wine and charcuterie gathering at Curated Wine on La Brea. 15 professional communicators will gather for an intimate interactive session where everyone is part of the conversation.
Diran will share insights on the current state of website development touching on platforms and AI tools/agents. Paul Elliston and Jenny Matkovich will add context to the discussion, The trio will draw from years of collaboration on projects focused on scaling content into channel-spanning strategies.
Your registration includes a wine tasting (or beer/non-alcoholic substitute) along with a curated charcuterie selection to enjoy during the session. This isn’t a panel. It’s a collaborative table conversation—where the wine is flowing and so are the ideas.
When: October 29th, 5:30-7:00 PM PT
Where: Curated Wine, 4666 La Brea Ave, Los Angeles
Capacity: Limited to 15 Attendees (Registration Required)
Format: Seated around a shared table for open discussion
