SIMPLY Create: Build Your Brand & Content Strategy
Overview
Whether you're launching something new or trying to get your current strategy back on track, this webinar gives you a structured way to think clearly, simplify your approach, and build a strategy that actually works in the real world.
Who should join:
• Founders & Entrepreneurs who need to define (or refine) their brand and content strategy
• Marketers & Brand Specialists looking to realign, simplify, or reset for the new season
• Anyone curious about modern, sustainable content strategy and how to do it without big budgets or big teams
What you’ll learn:
In 45 minutes, I’ll guide you through the SIMPLY Framework — a 6-step approach designed to help you build a simple, human, and sustainable content and brand strategy that doesn’t drain your time, budget, or energy.
You’ll walk through:
• How to uncover the story behind your brand
• How to define clear content objectives that tie to business goals
• How to choose the right channels (not all of them)
• How to plan content in a realistic, manageable way
• How to leverage what you already have (instead of starting from scratch every time)
• Why 'You' - your voice is your strongest differentiator
Learn through real-life examples and case studies — the wins, the flops, and the honest lessons that help teams work smarter.
Format:
• 45-minute guided session
• Followed by a live Q&A
Bring your questions, your challenges, or even your half-baked strategy — this is your moment to get clarity.
You’ll leave with:
A practical, actionable way to think about your brand and content strategy, grounded in simplicity and built for real-world teams.
Why Join:
Because most businesses overcomplicate strategy.
This session brings you back to the basics: clarity, story, audience, purpose, and smart execution. It’s the perfect reset before the year kicks into full gear.
Speaker's Bio:
Amal Shakeb is a Marketing Communication Strategist, Founder of A.S.Comms & author of SIMPLY Content.
With 15+ years of experience helping global brands, including Philips, Nike, and Syngenta she realized that teams often overcomplicate content in the chase for perfection.
She now helps entrepreneurs & small teams simplify storytelling & create impactful content without overwhelm.
Follow at: www.linkedin.com/in/amal-shakeb
Practical details:
Duration: 45 minutes
Location: Online (Link provided after registration)
Price: Free
Lineup
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Highlights
- 1 hour
- Online
Location
Online event
Organized by
A.S. Comms
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