Simple Steps for Starting Your Business - Start Up Basics & Biz Concepts

So, you have an idea for a business. Now what? We can help you decide whether and how to proceed.

Designed by successful entrepreneurs who've been in your busy shoes, this mentor-supported program gives you the structure and support you need to set your sights on the future. Choose as many sessions as you need, though we suggest you attend all 4 sessions to get the most out of this program.

This workshop presented by SCORE Silicon Valley focuses on the basics of testing a business idea and identifying the key factors that influence startup success. Startup Basics provides an overview of the skills and tools needed when deciding to start a business. In this session, clients learn about the advantages and disadvantages of owning a business, the most profitable form for their business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

Business Concepts: The second portion of this workshop focuses on the business concept and step-by-step guidance in researching your idea, market, and competition. At the end of the Business Concept workshop segment, the client will be able to identify their target markets, describe their products and services, and collect key competitive information to support their feasibility plan.

Space is limited. Register for this event: https://www.score.org/siliconvalley/event/simple-steps-starting-your-business-startup-basics-and-business-concepts-8

RSVP for these future workshops in the series:

Jan 13, 2026 Marketing Plan: https://www.score.org/siliconvalley/event/simple-steps-starting-your-business-marketing-plan-011326

Jan 20, 2026 Financial Projections: https://www.score.org/siliconvalley/event/simple-steps-starting-your-business-financial-projections-012026

Jan 27, 2026 Funding Sources: https://www.score.org/siliconvalley/event/simple-steps-starting-your-business-funding-sources-012726

This program is provided for informational purposes only. The City of Santa Clara and the Santa Clara City Library do not endorse, recommend, or make any representations regarding the services or organizations mentioned in this program.