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The traditional web design process is broken. You are wasting time and money on your website... and you don't even know it. Your website is the centerpiece of all your marketing activities and is your “best salesperson,” yet the way we traditionally approach website design has a great deal of systemic risk and wasted opportunity. Such risks include factors like:
Up-front costs of $15-$100K
Time commitment of at least 6 months
Often over budget, out of scope and late
There’s a smarter, more efficient method to web design: Growth-Driven Design. This web design methodology focuses on three core principles:
Reduces the headaches associated with the traditional web design process
Maximizes results
Informs other parts of the business
By the end of this workshop you will:
Learn and identify the risks associated with the traditional web design process.
Understand the three phases of the Growth-Driven Design Methodology
Analyze how to consistently improve a website by running continuous improvement cycles in the form of 30-day “sprints”
Build your website tool stack to include multiple tools to gather user data and insights as well as improve your website’s overall performance.
Please bring your own laptop to this SIG Workshop in order to fully participate in the session’s activities.
Important Note: Registration is limited to 12 attendees. Pre-registration is required; no walk-ins accepted.
A seasoned inbound marketing strategist, Nate has helped a wide range of brands adopt new ideas and technologies that have evolved their marketing programs to meet a new generation of internet-savvy consumers.
He has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many others.
On the side, Nate teaches on the marketing faculty at Ohio University's College of Business and is an active board member of OU’s Professional Marketing Advisory Board. He makes his home in the tiny Columbus suburb of Bexley with his wonderful wife, three amazing boys, one old dog, and a cat that is convinced he is human.
Parking Instructions:
Free street parking along east side of S. Washington Street
Free street parking on north and south side of 454 E. Main between Grant and S. Washington (spots fill quickly!)
Free street parking along north side of E. Cherry (spots are taken quickly!)
5 Spots in east lot across from 454 E. Main Street. Spot 5, 6,7,8,9 & 10 marked “Design Group”
Metered Parking along north and south side of E. Main Street from Route 23 to Grant St.
Have questions about SIG Workshop - How to Build & Launch a Powerful Website with User Data in 60 Days (or less)?
Contact AMA Columbus
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We're proud to present programs and events featuring marketing leaders and innovators, providing access and networking opportunities for central Ohio marketers.
AMA Columbus is the local chapter of the American Marketing Association, a professional association for individuals and organizations who are leading the practice, teaching and development of marketing and communications.
About NR Media Group and Nate Riggs - Founder and CEO
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