Shorter Iterations and Gradual RolloutsProduct SchoolWednesday, February 26, 2020 from 6:30 PM to 9:00 PM (CET) |
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Event Details
Launching new products and features can be risky. No matter how much planning you do, there is always a chance that something goes wrong on launch day and your product begins throwing a bunch of errors and conversion rate starts plummeting. The damage from a bad launch can have long-lasting effects on your customers’ perception of your product and can result in lost revenue and customer churn. To prevent these issues, you could try to do more QA or beta testing but catching everything is practically impossible.
Instead of trying to prevent every launch issue, embrace the idea that failure is inevitable and start releasing products with a focus on resilience and recovery from failure. Ditch the big bang launch, and instead embrace gradually rolling out your new features to validate your product with real customers while minimizing the blast radius.
Kenneth Kutyn, Lead Solutions Engineer at Optimizely, will discuss best practices for using feature flags to do gradual rollouts including how to incorporate internal and beta customers into your rollout plan, how to know when you can expand your rollout to a larger portion of customers, and how to roll back safely.
Seats are limited so please make sure that you RSVP in advance.
Event Schedule:
18:00 — Doors open
18:30 — Words from Optimizely & Product School
18:40 — "How to Do Better Launches with Gradual Rollouts" by Lead Solutions Engineer @ Optimizely
19:20 — Break
19:40 — "Building Products for Growth" by Solution Consulting Leader @ Amplitude
20:10 — Networking & Drinks
20:30 — Venue closes
Drinks and snacks will be provided during the event.
Feel free to share the event with your product lover friends and colleagues. Looking forward to seeing you there.
Meet the Speaker: Kenneth Kutyn
Kenneth is a solutions engineer at Optimizely in Amsterdam, helping leading brands across Europe like Ikea, eBay, Air France, and H&M, build and grow their experimentation programs. Ken has lived and worked in Vancouver, San Francisco, London and Amsterdam, and has a passion for experimentation, data visualization, and the latest technology.
Meet the Speaker: Brittany Kent
Brittany leads the Solution Consulting team in EMEA for Amplitude. Passionate about user experience, she has spent her career helping companies adopt new technologies as the customer experience becomes a digital experience. She specializes in helping companies identify strategies that will help them grow their customer base and most importantly, deliver an experience they love, driving customer loyalty and retention.
This edition of Product School Amsterdam is sponsored by Optimizely: Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Optimizely’s impressive customer list includes eBay, FOX, IBM, Wall Street Journal and many more global enterprises. To learn more, visit optimizely.com.
PS: Photography/Video Consent. We will be taking photos and videos during the event and will use these photos and videos for social media, and promotional materials. By coming to the meet-up, you give us your consent to take photos and videos of you.
This event will be in English.
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Please note:
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to events@productschool.com
Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus. Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.
Event sponsored by:
Miro is the online collaborative whiteboard platform that enables distributed product teams to work effectively together from remote sprint planning and retrospectives to creating user story maps, roadmaps, kanban boards, and more. Join the community of over 3.5 million users from leading companies like Salesforce, Spotify, Twitter, LinkedIn, and more. Create your first board for free.
Disclaimer: by registering for this event I agree to receive email communications from Product School and all sponsor brands.
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When & Where
Amsterdam
TQ Amsterdam, Singel 542, 1017 AZ Amsterdam
Amsterdam
Netherlands
Wednesday, February 26, 2020 from 6:30 PM to 9:00 PM (CET)
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Product School
Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.
Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.
Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.
Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.
In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.
Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Book, organize events in over 150 cities worldwide, host Proddys - The Product Awards, and produce ProductCon, a multi-city global conference attended by thousands of product managers every year.
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